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The hardest part can be knowing what customers want to read or watch a video about. From an SEO point of view, the answers can be found in a specialized form of customer research: keyword research. Customers tell Google what they care about, and through the keyword research tool Google allows marketers to view that data. Try and write blog contentfor external websites, which will link back to your website and boost your domain authority. Backlinks are the foundation of Google’s algorithm. So if a consumer hears a message somewhere and then decides to search on Bing to get more information, many times the advertiser isn’t present, and that consumer ends up taking a different path than what the advertiser would have desired. If you're building links based on metrics, chances are that your rankings will drop when Google changes the metrics. That's what happened when Google discounted links from low quality pages. Monitor the keywords, the site’s stats, the levels of engagement on each topic and find what users really expect from your page.

Build backlinks with patience

Gut, brain, intuition, emotional intelligence, whatever you want to call it, humans can’t be beat for determining relevance. Now, as you might expect from Google, the definition of what constitutes a good landing page experience is a little vague and can vary widely from one page to another. If you want to achieve a higher ranking on Google and other search engines, you’ll need to get serious about search engine optimization. Optimise your website content for the best organic reach possible. Mobile search is outshining desktop search. Make sure your website is mobile-friendly so users can easily navigate your site from their phone, especially if you are small, local business.

Choose blog-friendly content management systems

Search engines are operated with complicated algorithms that decide where any page on the internet deserves to rank for a search phrase. Although search engines can read text, they can’t read an image. That’s where “alt tags”, or “alternative text”, comes in. Any time Google opens up the vault and gives a peek inside the mountains of data it has at its disposal, marketers would do well to pay attention. You can read an offsite SEO beginners guide here. Having a strong SEO campaign on your website is fundamental in making your business a success online. Despite this, many businesses are struggling to create SEO friendly websites. Don't use any shady tactics that will get you into hot water like sneaky redirects, content cloaking, and so on.

Content that is not visible to the search engines

We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "In most cases, it's not the technical issues themselves that are hurting your SEO efforts, but the results that are caused by the errors they create." The more you focus on Google and doing the right thing for website visitors, the more you’ll win at SEO. The search engines are always trying to improve the quality of their results and because of this, the ranking signals are adjusted daily. In most cases these are very minor tweaks, but they are changes nonetheless. Keyword research is still useful when trying to decide on the most interesting topics for your audience. Keywords can still be part of your content, provided that they are added in context and at the right balance. There’s no need to sacrifice the quality of your content to include more keywords, as keyword stuffing can lead to the opposite of the result you want. Mobile searchuses a different ranking algorithm that often changes search results on mobile phone due to location factor.

Spend your money to support a cause close to your industry

When approaching people and companies for backlinks, keep in mind that you’ll need to offer them/their readers some kind of benefit/value along with your link – an exclusive offer or discount. SEO isn’t magic or voodoo. I know some SEO consultants will make you believe they possess magical powers and only they can optimize your website, but don’t listen to them. Blog commenting, forum posting, article submissions, Web 2.0 creations, directory submissions, social bookmarking and guest posting are some of the major ways to create quality backlinks. You should search your favourite search engines for search terms such as: “add url”, “suggest website” and add your website to these sites. All of this constitutes to link building for your website. Go through all your pages and look at your titles. Are you making the most of your keywords? And are they as interesting as possible (and suitable)? Each page needs a unique title tag, and tags should be 65 characters or less in length.

Who links back to my site?

Links from longer form, evergreen content (a 1,000+ word article that’s been popular for a long time) will be higher value than short, news-based posts. SEOs have tried many ways to sneak in links. One of the more creative ways was to embed a link into an infographic. When people would copy the infographic because they liked it, they were also copying links. Widgets were also used this way. No one appreciates them. TD-IDF means that content should include different phrases and that some of those phrases should appear more frequently than others. There are issues like helping Google understand the content on your pages and website, incoming links, page authority, domain authority, usage patterns, spam factors, canonical issues and much more. Google’s Search Console (previously known as Webmaster Tools) and Analytics are both incredibly valuable tools for optimising your site and monitoring its SEO success.
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